Title: The Business of The 21st Century
Author: Robert T. Kiyosaki
Publisher: Manjul India
Genre: Business and Finance
Well, what’s wealth to you?
Fair warning: If your answer is your income, do not even think of answering that!
The Business of the 21st Century is the book which will help you to find the answers for the question above. This book is for millions of those who are at a crossroads in life – who are helpless about their future financial security. Well, all the people working in the corporate sector should be grateful for existing in the same world where this book exists.
This book is divided into three parts –
Part 1: Take Control of Your Future
What would you do if your company decides to quit overnight?
Well, your income didn’t become at risk overnight – it was always at risk. There is no longer a thing as a safe and secure job. It’s better that you take control of your future right now if you want to have a genuinely secure future.
The Industrial Age is long gone, it’s an Information Age baby… The corporate myth is over now. While climbing up the ladder of the corporate world, have you ever for once just stopped and noticed the view? The view – the rear end of the person Infront of you. If that’s the view, you want to enjoy your entire life, then definitely do not buy this book. But it’s not so, go get this book.
Dreaming about a solid future isn’t enough, you need to create it. You need to be in charge of your income source. This part of the book will show you the mirror. This part will teach you how the quantity of money you make is lesser important than the quality of money you make.
Do remember when the author talks about bringing a change, he is not putting up the idea of the job change.
What do you think is more important after achieving success? What you are or who you become? Why so many businessmen fall badly enough to not build their business again? Does building business get out of their practice? Maybe they never had any practice. After all, you can’t be poor and then become rich with the same mindset.
Part 2: One Business – Eight Wealth-Building Assets
The business model that the author has discussed in this book for making a source of passive income is Network Marketing. This part explains what exactly Network Marketing is. The author has thoroughly discussed with John Fleming and Kim Kiyosaki before writing this section of the book.
When people are introduced to Network Marketing, their first question is – “If I join this business, how much income can I earn?” But the world needs to be clear about it that it’s not about income, it’s about the assets that generate income, so basically network marketing is an asset-building business.
An asset is something that works for you, so you don’t have to work for the rest of your life. Does it sound interesting? But are you willing to achieve something this big?
Network Marketing is not about earning more income by selling products, it’s about building an asset.
Eight Assets To Build The Business
- A real-world business education
- A profitable path of personal development
- A circle of friends who share your dreams and values
- The power of your own network
- A duplicable, fully scalable business
- Incomparable leadership skills
- A mechanism for genuine wealth creation
- Big dreams and capacity to live them
Part 3: Your Future Starts Now
If you have made your mind to create wealth and start the game, this part will help you in choosing the right Network Marketing company to work with. If you’re worried about your qualification, age gender then this part will help you to see beyond your doubts.
This book talks about the power of passive income which is discussed below briefly.
The Power of Passive Income
Most of the people’s income source works the same as a small faucet in their homes. You get a little money flowing and when you let it go, it bounces back to the off position. It’s the time now that you understand the significance of building a pipeline.
Passive income is the income that continues coming in, over and over, long after you finished expending the effort and the capital it took to create the source.
The Best Time to Start Your Own Business
This is the best time to start your own business. The real entrepreneurs emerge, when times are bad. Entrepreneurs aren’t the one who cares about the market’s ups and downs. They create better products and add value to the world. So, when a guy tells you that there’s no opportunity during this time, it’s because they aren’t entrepreneurs, they are losers. During big tragedies and downfall, people dreaming to become an entrepreneur blame the world and the economy. But the economy is not the issue… it’s you.
“The B and I quadrants are not about earning more income; they’re about owning assets that generate income.”
Did you know that?
If no, you really need to read this book.
About the Author
Robert Toru Kiyosaki (清崎 徹, Kiyosaki Tooru, born April 8, 1947) is an American businessman and author. Kiyosaki is the founder of Rich Global LLC and the Rich Dad Company, a private financial education company that provides personal finance and business education to people through books and videos.