Mobile usage has taken over the web. With access to information right under your fingers, mobile phones have a brought a new wave among youngsters. In 2020, 51.3% of global website traffic is coming from mobile users.
With this rapid increase in mobile usage, the demand to analyse mobile users behaviour has increased. Marketers are looking out for techniques to get the right metrics and then develop the strategies.
If you are someone who is new to this and doesn’t know from where to start, here are the essential mobile analytic books to understand users engagement process.
1. Lean Analytics by Alistar Croll & Benjamin Yoskovitz
Lean Analytics shows the right direction to beginners as well as to the masters. It will help you to overcome the biggest challenge that is understanding what products your customers want. Starting from validation of your idea to monetisation of your business, this book will help you to walk through everything.
2. How To Measure Anything by Douglas W. Hubbard
How To Measure Anything teaches to measure those things which you’ve always considered immeasurable. It consists of new measurement methods and techniques.
3. Data Driven by Tom Chavez, Chris O’Hara & Vivek Vaidya
Data Driven consists of three principles for building a successful data strategy and the five sources of data-driven power. This book teaches what customers to target, how to delight them, how to connect your customers with your brand, how to inspire them to engage more, how to organise and capture the data, how to analyse the captured data and how to deliver better services to your customer.
4. Statistics Done Wrong by Alex Reinhart
An essential guide to statistical blunders that most of the scientists have been making for so long. It will teach you to ask the right questions, design the right experiments, choose the right sample size and publish your data.
5. Predictive Analytics by Eric Siegel
Predictive Analysis will tell you how prediction is booming and how it has proved to unleash the power of data now and again. This book will answer so many questions when it comes to user engagements.
There is no one solution when it comes to increasing user engagement. These mobile analytic books will help you to understand the significance of mobile analytics from different angles.