Title: How to Get to Great Ideas
Author: Dave Birss
Publisher: Nicholas Brealey Publishing
Are you someone who would like to have just one useful idea if not the greatest one? Are you someone who thinks only creative people like writers and designers are supposed to find ideas and not you? Do you think that you don’t have that creative flair in you?
If you have said yes to any of the questions above, fortunately, you have landed at the right place.
How to Get to Great Ideas by Dave Birss is a book which
- bursts all your myths related to creativity (You would be surprised.)
- helps you generate ideas (Yes, that is a skill, and can be developed.)
- teaches you about how your brain works (after all, our brain is a muscle.)
- teaches several methods and techniques for generating ideas.
- provides practical exercises which can be applied in your daily life.
This book is divided into four parts:
- Reimagining Creativity
- Creative Structure
- Individual Creativity
- Corporate Creativity
From the above-mentioned parts, you can already figure out that when it comes to creativity, this book first undoes the conditioning of your mind and then redoes it. It bursts several myths that keep you away from thinking of great ideas. This book explains the processes for generating in the simplest way possible.
Most of us have grown up thinking that creativity is a natural skill and not something that can be developed. This book shows you how and why this thinking is wrong, and not only that. You also learn various techniques which can help you in developing your brain muscle. Basically, you learn how to make your brain do the work instead of just overthinking it all.
Brainstorming is the main activity that most corporates perform to generate any ideas, but do you remember who all are up for brainstorming sessions in your office? Only the ones who are free and do not have work stacked up on their desk. But when you want to generate the best ideas and bring up the best innovations, you need to have the best minds working on it and not the free ones (the least used ones). This book teaches you how to handle a team, and why an idea needs a team at all.
Personally, this book has helped me a great deal. Now, I know how to generate an idea and also what to do with an already popping idea in my mind.
This book comes with several examples and stories. The writing style is easy and engaging. Doesn’t matter whether you are a writer, a local society president, a salesman/saleswoman or a CEO, you should read this book.
About the Author
Dave Birss is obsessed with creativity – what it is, where it comes from, its role in history, its place in our future, and what makes some people more creative than others – and this obsession finds its way into almost everything he does. He’s on a mission to shatter the myths and destroy the mystique around the creative process. And on the way, enable more people to harness their untapped creative abilities and help organisations benefit from valuable ideas.